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Retool vs. Bubble: Comparing No-Code Tools

Retool vs. Bubble: Comparing No-Code Tools

With the need to innovate faster and more efficiently, no-code platforms are truly game-changers. These platforms enable teams to develop applications and tools without requiring extensive coding knowledge. Among the leading options in the no-code/low-code space are Retool and Bubble. Each platform offers a distinct approach, tailored capabilities, and serves specific use cases, making them appealing to different audiences. This guide compares their key features to help you determine which tool best aligns with your project requirements.

Overview

Retool

Retool is a no-code/low-code platform designed primarily for building internal tools and applications. It excels at connecting with various databases, APIs, and third-party services. This allows developers to create robust admin dashboards and other internal applications in record time. Retool provides a library of pre-built components like tables, buttons, and text inputs that can be easily customized and linked to data sources.

Read more about Retool in our comprehensive intro guide.

Key features:

  • Seamless data integration with REST or GraphQL APIs, popular databases, and more
  • Pre-built UI components optimized for internal tools
  • Advanced customization through JavaScript
  • Focus on internal workflows and back-office applications

Target audience:

  • Developers and technical teams
  • Organizations looking to streamline internal operations

Bubble

Bubble is a full-fledged no-code platform geared towards building customer-facing web applications. It offers a complete development environment for creating interactive, responsive websites and web applications without needing to write code. Bubble emphasizes visual programming, enabling users to design interfaces and workflows directly on a drag-and-drop editor.

We also offer an introductory blog post to Bubble here.

Key features:

  • Drag-and-drop visual editor for UI/UX design
  • Fully customizable workflows for app logic
  • Built-in hosting and scalability
  • Focus on customer-facing applications, marketplaces, and SaaS platforms

Target audience:

  • Entrepreneurs, startups, and small businesses
  • Non-technical users aiming to build customer-facing apps

Ease of Use

Retool

Retool’s interface is straightforward but tailored for technically inclined users. Its drag-and-drop environment is augmented by the ability to write JavaScript for deeper customizations. For developers comfortable with working with APIs and external databases, Retool offers a smooth experience.

Bubble

Bubble provides a highly intuitive drag-and-drop editor, making it accessible to users without a technical background. Its visual programming model allows non-coders to build complex workflows and user interfaces with minimal effort. Bubble's accessibility therefore makes it an excellent choice for non-technical users.

Customization and Flexibility

Retool

With the help of JavaScript, Retool allows comprehensive customization. Developers have the possibility of fine-tuning styling, application logic, and component behavior. Thus, Retool is a very versatile and flexible platform to build cross-platform applications and internal tools with.

Bubble

Bubble, too, shines in customization, offering complete control over design and logic. From building intricate workflows to designing pixel-perfect interfaces, Bubble’s flexibility makes it ideal for creating unique customer-facing applications.

Integrations

Retool

Retool’s strength lies in its ability to integrate seamlessly with multiple data sources, including SQL databases, REST and GraphQL APIs, and third-party apps like Salesforce and Slack. This makes it a preferred choice for building data-driven internal tools that require sturdy database integrations.

Bubble

Bubble also supports APIs and integrations with third-party platforms, such as Brevo, Make, Zapier, Airtable, or Wordpress. With its wide array of plugins, Bubble offers a versatile environment for custom extensions.

Scalability

Retool

Retool is designed for internal use cases and handles performance well within those constraints. Since it’s focused on operational efficiency, it might not be the best fit for large-scale user-facing applications.

Bubble

Bubble’s defined pricing tiers and focus on public-facing applications make it an ideal choice for small businesses and startups. In terms of customization and pricing it therefore offers advanced scalability options.

Pricing

Retool

An overview of Retool's pricing structure.

Retool offers four pricing tiers:

  • Free: Includes unlimited web & mobile apps, 500 workflow runs/month, 5GB of data storage and a team of up to 5 users.
  • Team (€9/month): Includes everything in Free, plus 5,000 workflow runs/month, a staging environment, app release versions and a team of over 5 users. Users can be added for €5 per month.
  • Business (€46/month): Includes everything in Team, plus audit logging, rich permission controls, unlimited environments and modules, embedded apps, and more. Users can be added for €14 per month.
  • Enterprise (custom pricing): Includes everything in Business, plus SAML, custom branding, independent workplaces, platform APIs, workflow triggers, and more.

Bubble

An overview of Bubble's pricing structure.

Bubble offers five pricing plans:

  • Free: Includes development version, API connector, component library, one app editor, 50k workload units/month, and 6 hours of server logs.
  • Starter (€29/month): Includes everything in Free, plus a custom domain, recurring workflows, basic version control, 175k workload units/month, 2 days of server logs, 5 security tests/month, and more. The Starter package also provides a free trial.
  • Growth (€119/month): Includes everything in Starter, plus two-factor authentication, 2 app editors, premium version control, 10 custom branches, 250k workload units/month, 14 days of server logs, unlimited security tests, and more.
  • Team (€349/month): Includes everything in Growth, plus 5 app editors, sub apps, 25 custom branches, 500k workload units/month, 20 days of server logs, automated security tests, deployment webhooks, and more.
  • Enterprise (custom pricing): Includes everything in Team, plus choice of hosting location, centralized admin, dedicated server, priority support, custom workload units, and certificates and PDF reports for security compliance.

Choosing the Right No-Code App Builder

Retool excels in creating internal tools by providing seamless data integration and robust customization options. Its focus on operational efficiency makes it vital for tech-savvy teams looking to build data-driven dashboards, admin panels and workflows.

In contrast, Bubble empowers non-technical users and entrepreneurs to bring their customer-facing applications to life. With its drag-and-drop editor and visual programming capabilities, Bubble prioritizes user-friendly design and customization, making it an ideal choice for startups or businesses aiming to build interactive apps or SaaS platforms.

Both platforms offer significant value but cater to distinct use cases. Their pricing structures also target different needs. Although Retool's pricing starts at lower prices, Bubble offers a varied selection of packages that scale easily and efficiently.

Do you require further assistance in deciding which no-code platform suits your needs and budget best? Feel free to contact us in that case!

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