Email: a timeless method of communication in the digital age, providing direct access to your audience’s inbox. As businesses strive to stand out in an increasingly crowded online world, the importance of effective email marketing cannot be overstated. At the heart of such successful email campaigns, however, lie powerful newsletter marketing tools, that can make or break your marketing strategy.
With so many tools and platforms at your disposal, it’s easy to become overwhelmed. We have therefore compiled a list of five newsletter marketing tools to give you a brief overview of potential options:
We will start by examining the benefits of successful email marketing and then move on to each tool, going over its key features and prices in detail. Let’s get started!
First, let’s look at why you should be sending out those newsletters:
Email allows you to connect directly with your target audience and keep them informed about new products, current news and future events. Segmenting your audience based on criteria such as interests or behavior will also let you personalize messages, enabling them to receive information that is most relevant to them. In essence, this promotes the development of customer relationships.
Email marketing can be more affordable than more traditional marketing channels. Many newsletter marketing tools allow you to send a certain number of emails for free each month or provide reasonably priced subscription packages.
Similarly, a lot of email marketing services provide tools for monitoring important campaign data including open, bounce, click-through and conversion rates. This gives you concrete data that you can use to optimize your email marketing strategy.
The ability to automate email processes is another huge benefit. This way, you can automate tasks based on user actions or time triggers and schedule appropriate emails to be sent out to the right person at the right time without manual intervention.
As a market leader in CRM and marketing software, some of you may already be familiar with Brevo from its days as Sendinblue. Brevo provides a marketing platform as part of its full CRM suite that lets you handle marketing automation and multi-channel campaigns including email, SMS, WhatsApp, and more. There, you can grow and manage your audience, design your emails with various editing tools, and track the performance of each email.
Brevo Key Features
Brevo offers four pricing plans on the Marketing platform, all of which include an unlimited number of contacts: the Free plan ($0/month), the Starter plan ($25/month), the Business plan ($65/month) and the Enterprise plan (custom price). Email campaigns and templates, the drag-and-drop editor, and 300 emails each day are all included in the Free plan. The paid plans feature no daily sending limit, results analysis and additional functions. You can also tailor your plan to meet the specific requirements of your email campaign.
Mailchimp is another widely used email marketing tool. Here, you can create emails using a drag-and-drop editor, generative AI, or custom templates. The platform also supports email marketing automation, results analysis, and predictive contact segmentation, as well as the ability to connect with apps and integrations.
Mailchimp Key Features
Mailchimp has four pricing plans: a Free plan ($0/month) with 1,000 monthly email sends, an Essentials plan ($13/month) with 5,000 monthly email sends, a Standard plan ($20/month) with 6,000 monthly email sends and a Premium plan ($350/month) with 150,000 monthly email sends. However, these prices are based on 500 contacts and scale as you grow. Similarly, the number of available features, users and audiences increases with each plan.
MailerLite is an email marketing tool that lets you build, manage and evaluate email campaigns. Like Brevo and Mailchimp, it includes email automation, subscriber list management and performance analytics. Aside from a drag-and-drop editor, it also provides a rich-text editor and an HTML editor.
MailerLite Key Features
MailerLite also provides four pricing plans: The Free plan ($0/month) includes 12,000 monthly emails, the drag & drop editor, email automation, performance reporting and more. The Growing Business plan ($10/month) with unlimited monthly emails and 3 users, and the Advanced plan ($20/month) with unlimited monthly emails and unlimited users both provide additional features and can accommodate up to 500 subscribers. As the number of subscribers increases, so do the prices. Finally, the Enterprise plan with custom pricing offers advanced features for businesses with more than 100,000 subscribers.
The marketing automation platform ActiveCampaign allows you to segment contacts and create email campaigns using a drag-and-drop email designer. As the platform focuses mostly on automation, you will be able to set up email autoresponders and send triggered or scheduled emails. Reporting and split testing can assist you in analyzing and optimizing your existing email campaigns.
ActiveCampaign Key Features
ActiveCampaign offers a free trial as well as four pricing plans: the Lite plan ($29/month), which can be found when comparing the features of all pricing plans, includes email marketing, automation features, one user, 1,000 marketing contacts and a 10x contact email send limit. The number of features available increases with each plan. The plans can also be customized to accommodate the number of your marketing contacts. The Plus plan starts at $49/month, the Professional plan at $149/month and the Enterprise plan at $259/month. All prices are based on an annual subscription.
GetResponse is the final item on our list of newsletter marketing tools. This platform allows you to create emails with a drag-and-drop creator, an OpenAI-powered email generator and pre-designed templates. You can collect and segment subscribers with signup forms and native integrations, and automatically engage with them using marketing automation campaigns. GetResponse also provides ecommerce shop integrations and multi-channel marketing.
GetResponse Key Features
GetResponse provides a free trial and four paid packages that scale with the contact list size: the Email Marketing plan (€16/month) provides all email marketing features, such as newsletters, autoresponders, landing pages, and AI email & campaign generators. The Marketing Automation plan (€54/month) offers additional features such as marketing automation and advanced segmentation. The Ecommerce Marketing plan (€106/month) broadens the scope with ecommerce integrations, while the GetResponse MAX plan (€1,099/month) rounds the offers off with advanced support and management features.
When it comes to newsletter marketing tools, it’s clear that most options available offer comparable functionalities. These are, of course, important features for your email marketing strategy, as you need a reliable tool that will allow you to grow your contact list, segment it based on relevant criteria, easily craft and customize emails for your campaigns, and analyze their performance. On top of that, the ability to automate these processes makes the implementation of an effective e-mail marketing strategy easier and faster.
Though their functionalities may seem similar, each of the tools mentioned here may offer subtle advantages or disadvantages that align differently with your individual needs. Whether you are looking for a tool that mainly focuses on automation, a more budget-friendly tool, or even one that will let you expand your reach outside email marketing: we hope that we have provided you with a range of options to choose from. If you need further insight, we are always happy to provide a free consultation. Happy e-mailing!
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